For online works, you apply a Creative Commons license to a work by selecting the license that suits your preferences. Once you have selected your license, and if you are applying it to an online work, follow the instructions to include the html code in your work. This code will automatically generate a license button and a statement that your work is licensed under a Creative Commons license, or a CC0 or public domain button if you choose to dedicate your work to the public domain or certify that a work is in the public domain via one of our public domain tools. These buttons are designed to act as a notice to people who come in contact with your work that your work is licensed under the applicable Creative Commons license or is in the public domain. The html code will also include the metadata that enables your work to be found via Creative Commons-enabled search engines. The only difference between applying a Creative Commons license to an offline work and applying it to an online work is that offline works will not include the metadata and, consequently, will not be identified via Creative Commons-customized search engines. No, Creative Commons licenses should not be applied to works in the public domain. Our licenses are intended for works protected by copyright only.
Focus on content
Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our "Speed Update" happened, we gave months of advanced notice and advice. Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates. These core updates may also affect Google Discover. We confirm broad core updates because they typically produce some widely notable effects. Some sites may note drops or gains during them.
How did the event go?
At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries. Though we do offer a handy translation utility , our algorithms won't view the same article written in English and Spanish as duplicate content.
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